Google has announced the scheduled closure of its basic website offering within Google My Business profiles. Effective March 2024, these “business.site” and “negocio.site” domains will fade from existence, with a final redirection to your Business Profile ceasing on June 10th. While this may sound ominous, view this as an invitation to evolve and embrace a […]

Voice search, is now woven into the fabric of daily life, with over 50% of smartphone users engaging in it in 2023. (Source: Oberlo, 2023) For businesses, it’s a clarion call – time to adapt or risk missing out on this search traffic. But what exactly is voice search optimization (VSO)? In essence, it’s tailoring

While crafting compelling ad copy and targeting the right audience are crucial, don’t forget Google Ads extensions. These versatile tools increase your ad’s real estate, enhance user experience, and ultimately, drive performance. Let’s delve into the world of extensions and discover how they can transform your Google Ads campaigns, especially for local businesses, with a

The world of small business marketing is constantly evolving, and staying ahead of the curve is crucial for success. While the “tried and true” methods still hold weight, emerging trends offer exciting opportunities to engage your audience and grow your brand. Let’s dive into two particularly promising trends highlighted in the SCORE article “10 Small

Imagine this: You’re on a Saturday afternoon stroll, craving a caffeine fix, but the usual suspects have lost their charm. Suddenly, your phone buzzes, not with a mindless notification, but with a targeted whisper. A cozy coffee shop around the corner entices you with a “Double Espresso, Double Delight” special, complete with a picture of

Tired of your amazing plumbing skills or that roof-fixing magic languishing in Google’s search abyss? You’ve probably optimized your Google Business Profile listing with the usual suspects – business hours, pictures, maybe even a snazzy virtual tour. Here are some additional features in GBP just waiting to be unleashed. 1. Unleash the Q&A Beast: Picture

This article by Later is a fantastic resource for anyone looking to boost their Instagram Reels game. Filled with practical tips and insightful advice, it covers everything from content creation to optimization, leaving no stone unturned in the quest for Reels engagement. Here are some key takeaways from the article: Originality is key: Stand out from

For small and medium-sized businesses (SMBs), manual efforts often reign supreme, leading to time constraints and bottlenecks. This is where artificial intelligence (AI) can become a game-changer, offering powerful tools to automate tasks, analyze data, and optimize your local marketing strategies for maximum impact. 1. Automate the Mundane: AI-Powered Local Citation Management Local citations, mentions

Local citations – those mentions of your business across the web – play a crucial role in local search results, influencing your visibility and potentially driving customers to your door. But managing them effectively can be a daunting task, with various options and considerations. There are three main approaches to tackle this challenge: manual, semi-automated,

15 tactics to make your local marketing sing: 1. Be the easiest find in town: No need for scavenger hunts! List your address and phone number everywhere online, like your website, social media profiles, and Google My Business page. Remember, convenience is king. 2. Dazzle with curb appeal: Give your storefront a facelift. A fresh coat