by piermedia_k3zjyq | Sep 24, 2023 | Blog
Coca Cola conducted 200,000 taste tests prior to launching New Coke. The results indicated consumers did in fact like the new formula. Only months later, after significant backlash, the old formula was brought back. Coca Cola failed to consider two things. As Malcom...
by piermedia_k3zjyq | Sep 3, 2023 | Blog
Digital marketing is becoming the dominant form of advertising. That’s probably why you were on Bark.com looking for digital support. Digital marketing is also highly specialized. The skill sets are quite different between an SEO specialist and a Social Media ...
by piermedia_k3zjyq | Aug 25, 2023 | Blog
Search engine optimization (SEO) and paid search (PPC) are two of the most popular online marketing strategies. Both can help you drive traffic to your website, but they work in different ways and have different benefits and drawbacks. SEO SEO is the process of...
by piermedia_k3zjyq | Jul 28, 2023 | Blog
This is a question I often get asked as we prepare clients for our SEO program. So, how long does it take for SEO to start working and see increased traffic and online visibility? Here is a great article that provides some insight on the SEO timeline. The key takeaway...
by piermedia_k3zjyq | May 26, 2023 | Blog
The Most Expensive Advertising Campaign of All Time In 2004, Chanel released a new advertising campaign for its iconic fragrance, Chanel No. 5. The campaign, which was directed by Baz Luhrmann and starred Nicole Kidman, cost a whopping $33 million. This made it the...
by piermedia_k3zjyq | May 20, 2023 | Blog
More than two-thirds of people start their online journey with a search engine. According to a BrightEdge report, organic search is still the dominant source of traffic for websites, accounting for 53% of all trackable traffic in 2019. Consider this is up from 51% in...
