INITIAL ACCOUNT CREATION– Configuring the campaign settings, building AdGroups, creating ads, keyword research and adding keyword, setting location targeting, setting delivery schedules, mobile vs. PC adjustments, etc. This builds the initial campaign environment to launch the campaign and to begin generating clicks.

CONVERSION TRACKING CODE INSTALLATION– To provide the data needed to optimize AdWords and determine an advertising ROI.

NEGATIVE KEYWORD LIST CREATION– Ensuring that the wrong keywords are not used.

ONGOING KEYWORD DISCOVERY– Addition of new search phrases based on what is and is not already successful.

KEYWORD BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by emphasizing productive keywords.

SEARCH AD OPTIMIZATION– Ongoing efforts to maximize campaign performance by replacing low-performance ads with new ad versions more similar to high-performing ads.

AD DISPLAY TIME OPTIMIZATION– Ongoing efforts to maximize campaign performance by optimizing the time-of-day and day-of-week that ads are displayed.

DEVICE BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by managing bid adjustments across different ad delivery platforms: PC vs. Mobil vs. Tablet.

GEOTARGETING BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by managing bid adjustments based on geo-targeting (Zip, City, State, Country).

MONTHLY REPORTING– Scheduled monthly Google AdWords campaign report.

CAMPAIGN TRANSPARENCY– Clients directly access the PPC account(s). Account ownership belongs to Client; Pier only manages the campaign on Client’s behalf.