Local & Small Business SEO – $500/month

National Targeting & Ecommerce Websites – $650/month

Corporate SEO for Large Organizations – $900/month

KEYWORD RESEARCH– Identify high-demand search phrases likely to generate sales.

INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE)– Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.

INITIAL CONTENT OPTIMIZATION (NON–VISIBLE)– Content optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.

TECHNICAL SEO EVALUATION– Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues,
robots.txt, sitemap and other technical factors that impact the performance of the SEO campaign.

TECHNICAL SITE DESIGN EVALUATION– Observation of the overall SEO design health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues and other design
related factors that impact the performance of the SEO campaign.

WEBSITE PERFORMANCE RECOMMENDATION– If needed, performance recommendations addressing conversion improvements, customer engagement, messaging, aesthetics or issues that could improve website performance.

WEBSITE ARCHIVE– Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a snapshot of each web page addressed by the SEO campaign.

WEBSITE CONTENT & LAYOUT RECOMMENDATIONS– Provided on an as-needed basis, the recommendation of new web pages including SEO landing pages or pages that can help with the performance of the website (improved conversion rates). Assistance will be offered if recommendations are made.

BUSINESS DIRECTORY SUBMISSIONS– Link building and profile submissions through business directory listings. Includes major business portals like manta.com and Merchant Circle. Network expands to 200+ resource sites.

ONLINE YELLOWPAGE SUBMISSIONS– Link building and profile submissions through Online Yellow Pages websites.

GPS & MOBILE MAP SUBMISSIONS– Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer’s phone and mapping services.

VOICE RECOGNITION & SEARCH SUBMISSIONS– Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.

LOCAL SEO– Creation and/or optimization of up to three Google My Business listing.

SEARCH ENGINE SUBMISSIONS– Website submissions to over 25 US–based search engines, including all major engines and numerous secondary search engines.

SCHEMA IMPLEMENTATION– The addition of schema.org structured data markup in Google-recommended

JSON-LD format for CMS’ that allow for Schema plugins/add-ons.

ADAPTATION TO SEARCH ENGINE RANKING UPDATES– Google implements over 500 ranking adjustments per year. We make adjustments to your campaign to accommodate these changes.

ONGOING SEO SERVICES– Ongoing SEO tasks to ensure long–term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.

XML SITEMAPS– Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.

BAD LINK CLEANUP– If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google’s Disavow Links tool to reduce their negative impact on search rankings.

GOOGLE ANALYTICS ACCOUNT CREATION– The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.

SEARCH CONSOLE ACCOUNT CREATION– Creation and installation of a Webmaster Tools accounts for Google. Webmaster Tools provides direct feedback from Google covering performance metrics about your website. This information is used to identify website and campaign, and to provide direction for future SEO work.
MONTHLY RANKING REPORTS & UPDATES– Campaign progress updates and a keyword ranking report showing rankings for relevant keywords on Google, Bing and Yahoo.

DIGITAL MARKETING CONSULTING– With over 20 years of experience, our digital marketing team has seen all that the internet has to offer. Tap our knowledge to help you to make the most sense of what works on the internet, and what does not.

Corporate SEO for Large Organizations – $900/month

Prelaunch & Planning
COMPANY INTERVIEW & DISCOVERY: Formal meeting to identify corporate goals, priorities, gain industry insight, meet team members, discuss communications channels, outline competitors and to begin to form the plan of action moving forward.

COMPETITOR ANALYSIS: Identification of major competitors vying for the same digital marketplace. Data gathering to include (1) competitor search engine visibility, (2) search targets, (3) digital market share and other factors like AdWords activity or the quality of their SEO execution.

SEO INFRASTRUCTURE EVALUATION: Identification of on-site and off-site technical issues that could hinder SEO progress. Includes link quality evaluation, website crawling, Google Panda & Penguin penalties, Robots.txt, meta data, etc. Development of action items to be addressed.

WEBSITE TRAFFIC FLOW/CONVERSIONS: Recommendations, if needed, to improve sales lead conversion rates and the overall user experience.

KEYWORD RESEARCH: Keyword discovery to identify target search phrases for search engine optimization.

Keyword research will fuel on-site content optimization.

SEO TRAINING: Targeting team members involved in the creation of digital content, including PR, blogging, web page creation, video and social media. This key training session will help make all digital content perform better online.

Campaign Launch & Management
CONTENT OPTIMIZATION: Page by page content optimization based on keyword research. Products/services identified as a priority will be address first. Minimum of 15 pages through the first month and 10 pages thereafter. Includes page title tag, meta description tag and bulk content. Professionally crafted and sensitive to regulatory considerations impacting the medical, cosmetic, financial and other industries.

CONTENT CREATION: Creation of two new content pieces per month. This content piece can be an article, blog or web page depending on the needs of the company and the campaign. Content marketing can be used to expand service pages, target critical keyword not supported by the website, add targeted city pages, on-topic blog dialogue, etc.

BUSINESS DIRECTORY SUBMISSIONS– Link building and profile submissions through business directory listings. Includes major business portals like manta.com and Merchant Circle. Entire network expands to 225+ business listing sites.

ONLINE YELLOWPAGE SUBMISSIONS– Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.

GPS & MOBILE MAP SUBMISSIONS– Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer’s phone and mapping services.

VOICE RECOGNITION & SEARCH SUBMISSIONS– Link building and profile submissions through voice search
technology like Apple’s Siri, Windows Phones and Android Devices.

SEARCH ENGINE SUBMISSIONS: Website submissions to the top 50 US-based search engines and search directories. In addition to the major engines like Google, Bing and Yahoo, it also includes Open Directory Project, the Jayde network, 7 Search and other networks.

LOCAL SEO: Creation and/or optimization of Google Places, Bing & Yahoo Local listings for up to five locations. Additional locations can be added at $30 per location.

TECHNICAL SEO EVALUATION– Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.txt, sitemap and other technical factors that impact the performance of the SEO campaign.

TECHNICAL SITE DESIGN EVALUATION– Observation of the overall SEO design health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues and other design related factors that impact the performance of the SEO campaign.

XML SITEMAPS: Creation of XML sitemaps to ensure thorough search engine BOT indexing. Submission of sitemaps to the search engines.
BAD LINK CLEANUP– If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google’s Disavow Links tool to reduce their negative impact on search rankings.

GOOGLE ANALYTICS ACCOUNT CREATION– The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.

WEBMASTER TOOLS ACCOUNT CREATION– Creation and installation of a Webmaster Tools accounts for Google. Webmaster Tools provides direct feedback from Google covering performance metrics about your website. This information is used identify problems with the website, the campaign and to provide direction for SEO work.

WEBSITE DESIGN RECOMMENDATION– If needed, performance recommendations addressing conversion improvements, SEO infrastructure or issues that could improve website performance.

DATA INTELLIGENCE: Observation of Google Analytics, Webmaster Tools and search demand trends. Providing information concerning data trends or anomalies are identified and site statistics information to help plan, inform and strategize. We will set up and install these resources if they do not already exist.

SEARCH ENGINE ADAPTATIONS: Google averages 500 search adjustments per year. For most major changes, we know in advance that they are coming. We implement as-needed adjustments to the campaign to compensate for changes made or changes coming.

Reporting & Communications
MONTHLY SEO SERVICE RANKING REPORTS: Keyword ranking report showing current keyword rankings for relevant keywords across the major US-based search engines. Campaign updates discussing progress and campaign details.

MONTHLY REVIEW MEETING: If requested, formal meeting to discuss the progress of the campaign, prioritize for the next month, collaborate, answer questions and provide data intelligence.

QUARTERLY STRATEGY & DATA INTELLIGENCE MEETING: In-depth quarterly meetings to discuss website traffic trends, user behavior, product search demand, conversion rates and other details. Development of a revised corporate SEO strategy, re-prioritization of goals and tasks and other adjustments can be discussed and pursued.

DIGITAL MARKETING CONSULTING: Digital marketing recommendations & advice per request. With over 20 years or experiences, we can answer most of your internet marketing questions.